Project 19 – Brand Extension: Saxa Bath Salts


This project was a brand extension for Saxa Salt, a common household name.

Its bright red letters make it clearly stand out, not only in the supermarket, but also in the kitchen cupboard. Saxa also uses secondary branding of blue and (more commonly) green to distinguish between the varieties of salt it produces.

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My portfolio page shows a selection of my most recent work and includes some freelance work completed for professional clients.

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