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Project 19 – Brand Extension: Saxa Bath Salts

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This project was a brand extension for Saxa Salt, a common household name.

Its bright red letters make it clearly stand out, not only in the supermarket, but also in the kitchen cupboard. Saxa also uses secondary branding of blue and (more commonly) green to distinguish between the varieties of salt it produces.

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Project 18 – Cocktail Brand: Professor Thomas' Dispensary

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This project was a solution to a competition brief. The brief here was to create a brand that would encourage users at home to create homemade cocktails and it specifically asked for a focus to be made on the 'wealth of history behind cocktail making'.

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My portfolio page shows a selection of my most recent work and includes some freelance work completed for professional clients.

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